July 11, 2010

Online retailers warned - start preparing for Christmas

via Smart Company.com , by Patrick Stafford

Online retailers need to start preparing for Christmas or risk losing business to competitors, an executive from leading US website Zazzle warns.

The comments come as industry players gather in Sydney for the annual Online Retailer expo, which has attracted several international speakers from industry giants along with hundreds of Australian ecommerce businesses. 

Jason Kang, vice president of marketing and international for US-base retailer Zazzle, says businesses need to start preparing for Christmas now or risk being unable to cope with the demand.

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